Case Study: Converting Inquiries to Applicants

Faulkner University Increases Its Applicant Pool, Improves Enrollment

Faulkner's Results with EMP

 

Faulkner University's Recruiting Challenges

Faulkner University changed its approach to converting inquiries into applicants between the 2013 and 2014 enrollment cycles, experiencing a 28% increase in qualified applicants in the course of one year. In this case study we’ll look at how better targeting, more personalized communications, an easy-to-complete electronic application, and personal follow-up helped Faulkner reach its goals.

How EMP Helped

Branded Presidential Campaign

Better Followup on Incomplete Applications

Regional Incentive Variables