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University Business Awards EMP “Readers’ Choice Top Product”

Watertown Mass, (January 15, 2015): Liaison International, the leader in enrollment management, CRM and marketing solutions which recently acquired Spectrum Edu Solutions, announced that Spectrum’s Enrollment Management Platform (EMP) has been named one of University Business’ “Readers’ Choice Top Products” for 2014. Spectrum’s marketing technology and services allow admissions offices to attract and enroll best-fit applicants through meaningful communications.

Spectrum’s EMP is the only marketing platform and CRM built for the higher education market to track and manage multi-channel recruiting including email, text, voice, web and print, helping admissions officers create and run personalized and automated campaigns to surpass their enrollment goals.

“With students submitting dozens of applications each, admissions offices need sophisticated marketing campaigns that create meaningful communications for prospective students with relevant information in a timely and personalized manner,” said Scott Mallen, former President of Spectrum and now President of CRM Solutions at Liaison. “Our clients partner with us for help in finding and engaging with the best-fit applicants because they know that purchasing large lists and blindly increasing applicant pools doesn’t equate to meeting enrollment goals. We’re delighted that Spectrum’s EMP solution is effectively helping them solve for this need.”

“We’re very proud of receiving this recognition. Spectrum’s EMP product aligns perfectly with Liaison’s overall mission of creating a streamlined enrollment process – from the student’s first interest to their first day on campus. Together, Liaison and Spectrum’s platforms and services span the entire lifecycle of enrollment management and provide the most comprehensive applicant recruiting solution on the market,” said Michael Behringer, CEO and President of Liaison International.

The “Readers’ Choice Top Products” recognizes products in the higher education space that make a positive difference on campuses across the country. Solutions named to the list – nominated by readers and selected by University Business‘ editors – help to inform higher education leaders about products their colleagues are using to help their campuses excel.

“All of our 2014 honorees should be very proud of their success,” says JD Solomon, University Business’ editorial director. “We hope that all of our readers continue to be inspired and find innovative ideas from their peers who have had successful product implementations.”

To learn more about how Spectrum’s EMP is helping admissions officers engage the right students with timely and relevant information to meet admissions goals, join Keith Mock, VP of Admissions at Faulkner University, for a free webinar on January 21, 2015. Register at:

About Liaison

Liaison helps higher education institutions identify, recruit, and enroll best-fit students with improved outreach, application, and enrollment processes. More than 4,500 programs rely on our admissions management and marketing automation software and services to reach prospective students, streamline administrative tasks, and create exceptional experiences for applicants across the full enrollment cycle—from first interest to first day on campus.

Over the last 20+ years, Liaison has built strong relationships with educational associations and powers some of the most admired admissions offices in the country.

About University Business

University Business is the most widely received, most regularly read publication for higher education leaders at two- and four-year colleges and universities nationwide. UB provides cutting-edge coverage of higher education technology, news, finance, policy, profiles and more to this exclusive audience across print, digital and in-person event platforms, including the annual higher ed technology conference, UBTech, and the new student success conference, UBThrive. Independent surveys have proven that year after year, no other higher education management publication matches the reach, readership and audience engagement of University Business. For more information, visit

Media Contact

Susan Frankle
Liaison International