The good news: There’s a way to improve the quality of these applications to make the best use of your admissions office’s resources.
Schools like Milwaukee School of Engineering (MSOE) are leveraging drive-to-apply campaigns—cohesive programs with all integrated marketing communication elements driving well-informed students to start the application process—to help qualify their applicants, ensuring they’re spending time and money engaging with the students who are most likely to enroll. During a recent webinar, Seandra Mitchell, Director of Traditional Admissions at MSOE, joined Suzanne Sharp, Executive Director of Enrollment Marketing Consulting at Liaison, to share details about the drive-to-apply campaign that helped MSOE:
Grow enrollment applications through a 17% increase in 2016 compared to 2015—an increase that helped them exceed their goal of 2,500 applications.
Grow traditional enrollment nationally by increasing their out-of-state population from 30% in 2015 to 37% in 2016.
Drive traditional nursing enrollment, increasing nursing applicants by 43% and enrollment by 41% in 2016.
Want to explore the Enrollment Marketing Platform (EMP) that helped MSOE scale to offer a relevant, targeted and highly customized drive-to-apply campaign? Sign up for a personalized demo of EMP here to experience a drive-to-apply campaign from a prospective student’s perspective.