Spectrum exhibited at AACRAO SEM, presented at XMPie Users Group Conference
It’s been a busy few weeks! Last week, Spectrum teams headed to the AACRAO SEM (American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management) Conference in Los Angeles, CA at the JW Marriot LA LIVE and the XMPie Users Group Conference in Las Vegas, NV at the Flamingo to showcase our enrollment technology and personalized printing solutions, respectively.
The AACRAO SEM Conference is a leading enrollment management conference. At AACRAO, Spectrum showcased our Enrollment Management Platform (EMP) and our innovative marketing campaigns to top-level decision makers of higher education institutions who were looking for the best solutions for their enrollment plans. The team introduced attendees to our enrollment technology on our large HD TV with personal demos and discussed our new collaboration with Liaison International. We were delighted to connect with current clients while in LA, including Minnesota State University – Mankato, Thomas Jefferson University, and Manchester University. The team also passed out free personalized coffee cups to attendees. Side note: if you got one, let us know, or even take a picture with your morning coffee as we LOVE to see professionals enjoying their own cups!
The XMPie Users Group Conference is an annual conference for XMPie software users to share their uses of variable printing and one-to-one marketing. Our Chief Product Officer, Andrew Mallen, presented to other XMPie users in other industries on how we successfully use it for our personalized, variable print campaigns for our partner schools. From Search to Deposit, every print piece is personalized and relevant to each student and can be put “on-demand” and sent as soon as a student inquires with a college. Mallen shared, “It was great learning and sharing strategies for bringing our personalized printing solutions to a whole new level. Be on the lookout for some great new features in the future from us!”
From Long Island to Los Angeles, this concludes Spectrum’s 2014 conference season. We look forward to seeing everyone again at next year’s conferences!
Let us know of any conference you are heading to next year and ones you think we might like to attend and, who knows, we may send you your very own cup (yes, we love our coffee cups here)!