Friday 4 at 4

The Friday 4 at 4: Going the Distance, Paying the Price and More

1. When we say all, do we actually mean all?

Often times we talk about building more diverse classes, but we mean a specific type of diversity: a range of socioeconomic statuses (SES), nationalities and backgrounds. The Atlantic reminds us to expand our view through highlighting increases in the number of degree-granting institutions for students with intellectual disabilities.

2. Go the distance for learning.

Overall enrollment in higher education may be on a downward trend, but students taking classes at a distance has continued to grow according to Digital Learning Compass: Digital Education Enrollment Report 2017. It’ll be interesting to see what this means for an industry that’s slow to evolve.

3. Can you afford opportunity?

According to The American Freshman: National Norms Fall 2016, the cost of higher ed is strongly influencing where first-generation college students matriculate. This article provides an overview of the report’s findings, a must read because it’s a great example of how having an overview of enrollment trends makes it possible to address disturbing ones and increase access for all.

4. The B-Word should be in your vocab, says IHE.

Marketing is still finding its place in higher ed. In this Inside Higher Ed article, Rob Zinkan suggests that rather than avoiding jargon — the word “brand, specifically”— higher education representatives should focus on expanding its usage to help colleagues get their arms around this important tool for meeting strategic goals.

Recommended Reading

Lower Ed: The Troubling Riseof For-Profit Colleges in the New Economy
Do they have a copy at your local library? WorldCat will tell you.

More programs = greater access to education = everyone’s happy and successful, right? Not so much. Once a recruiter at two for-profit colleges, Tressie McMillan Cottom offers an insider’s perspective into the issues associated with an increase in for-profit colleges in this recently published title.